Patient Centricity and the Value of Transformation

Transformation is a fundamental shift that cannot be avoided, and the pharmaceutical industry is perceived as a late adopter in digital disruption.


About the webinar

Watch our webinar to learn more about Patient Centricity and the Value of Transformation first hand with a real-life business case from a Patient Support Program initiative.

In less than 60 minutes you’ll learn:

  • How digital disruption can enable new business models
  • How technology enabled a fundamentally new approach of patient support and interaction
  • How data is generated, collected, managed, and shared
  • What holistic RIM advancements gain from transformation
About the speaker
Alexander Tryba

Alexander Tryba

As Managing Director and Partner at MAIN 5, Tryba is responsible for the commercial expansion and development of MAIN5. For selected customers and topics, he acts as a consultant on issues of digitization, quality, and compliance. While under the brand, ALTRA Consulting, Tryba advised leading pharmaceutical companies and when required, took on corporate management responsibilities as an interim manager. Until 2006, he served as Managing Director and Partner for the “neeb & partner” consulting firm.

Tryba’s organizational focus was on the digitization of business processes, multisystem information management, and adherence to compliance requirements within the enterprise. He successfully bid for a variety of business-critical projects with leading medium-sized and large (DAX-listed) companies, ensuring effective guidance and successful outcomes in cooperation with his team. As Quality Management Representative (QMR), he was responsible at neeb and partner for projects, including the introduction and development of an ISO 9001-certified quality management system within the business.


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